Sunday, September 23, 2012

Head in search of body !

DX Combattler PA-78 (head), Popy, Japan,
1970's
Popy is the company that got the most out of the Godaikin - Shogun Warriors line of toys. Their diecast renderings of the popular TV-robots are one of a kind.

They quickly realized that a new way of selling toys could be in parts. If your parents could not buy the whole toy, well, you still had a chance to buy it in pieces, one bodypart at the time... Great for kids to spend their allowance ! Or for markets that did not have the purchase capacities of, say, the U.S....

These robots were also sold "whole" - for the rich kids !



(see also the VOLTES V ad in my "TV TOY ADVERTISING" -page (link on the right))

1 comment:

  1. Hé, mon fils, moi aussi je viens zieuter très souvent ton site!!! Bisous

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